Who is The Millionaire Next Door?

February 13, 2007

Here’s an interesting book that I’ve read recently:

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The Millionaire Next Door
From Library Journal
In The Millionaire Next Door, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become “wealthy.” Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today’s earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the “right” occupation. It’s evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck.  Highly recommended. Dale Farris, Groves, TX
Copyright 2001 Reed Business Information, Inc.

 It’s a very interesting study into the millionaires of America. They’re not what you may think or see on the “Fabulous Life of the Rich and Famous”. I’ll have my own full review in a little while. In the meantime you can purchase this excellent book:
The Millionaire Next Door

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2 Responses to “Who is The Millionaire Next Door?”

  1. ggwfung Says:

    millionaires don’t mean much anymore. I think it takes a billionaire to get any respect these days 🙂

    ggw


  2. Yes, I think that’s true, but I sure would rather be a millionaire than broke and I would argue that almost anyone else would, too. Unless of course they’re a billionaire…


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